Randy Frisch
Host of The Marketer's Journey podcast.
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Sep 1, 2023 • 17min
Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip
Randy Frisch, Chief Evangelist and Co-Founder of Uberflip, discusses avoiding the go-to-market trap. The biggest issue in content marketing is not effectively using content to push prospects through the buyer journey. Frisch emphasizes the importance of personalized marketing experiences and matching content to the right audience. He also explores the use of AI for organizing and recommending content.
