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Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip
MarTech Podcast ™ // Marketing + Technology = Business Growth
Creating Personalized and Targeted Marketing Experiences
The speaker discusses the importance of personalized marketing experiences and how to avoid the 'go-to-market trap'. They mention various solutions like demand-based platforms and customer data platforms, and highlight the need for a content experience platform like Uberflip.
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