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The Synopsis
Dialogue. The Business of SuperApps
May 15, 2024
Exploring the world of SuperApps with a focus on Grab, WeChat, Meituan, and more. Discussing the cross-selling strategies, history of WeChat, and the ambitions of Twitter/X. Delving into the challenges and opportunities in the SuperApp landscape, comparing to the US market, and analyzing the impact on customer acquisition and retention.
46:12
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Quick takeaways
- Building a successful super app requires genuine value to users, not just housing multiple services.
- Starting a super app on a weak foundation, like ride-hailing, may hinder success compared to messaging apps.
Deep dives
The Concept of Super Apps and Their Viability
The discussion revolves around the concept of super apps, focusing on Tencent's WeChat as a prime example. The podcast explores the origins and implications of super apps, highlighting the challenges in creating a successful super app. It emphasizes the importance of meeting consumer preferences and providing genuine value to users rather than just housing multiple services in a single app.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode