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15min chapter
Dialogue. The Business of SuperApps
The Synopsis
The Evolution of WeChat into a Super App
Exploring the journey of WeChat from its inception through various features and challenges, this chapter discusses the rise of Tencent's Super App. Delving into the strategic positioning and benefits of Super Apps like WeChat, it compares the integrated ecosystem with the US app landscape and explores the challenges of integration with platforms like Twitter. The chapter emphasizes the importance of fulfilling consumer needs and achieving consumer lock-in for successful super app models.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode