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6min chapter
Dialogue. The Business of SuperApps
The Synopsis
The Rise of Super Apps in the Digital Economy
Exploring how super apps are reshaping business strategies with a focus on digital distribution channels and aggregating online demand, using examples like WeChat. The discussion delves into why companies like Grab and Uber are adopting the super app model, tackling challenges of profitability and user engagement in the online space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode