Advisor Marketing Made Simple Advice Line: How To Refine Your Niche When Marketing Isn't Working (Justin Green)
Mar 26, 2025
In this captivating discussion, Justin Green, founder of Assist Financial Planning and a financial advisor, seeks expert guidance on refining his marketing niche. He shares his journey of targeting various audiences, from millennials to fitness coaches, and grapples with balancing passion and profitability. Key insights include the importance of aligning messaging with specific client pain points, the benefits of focusing on online entrepreneurs, and strategies for using platforms like LinkedIn and YouTube to enhance engagement and attract ideal clients.
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Justin's Niche Journey
- Justin Green frequently changed his niche, starting with millennials, then online fitness coaches, and later broadening to online coaches in general.
- He also naturally attracted young professionals and high earners through platforms like XYPN and NAPFA.
Client Engagement vs. Profitability
- High-earning professionals often pay well and require less attention, but Justin finds them less engaging than online business owners.
- He enjoys discussing business building with online entrepreneurs, but they haven't always been the best-fit clients financially.
Focus on Pain Points
- Focus on identifying your ideal client's pain points instead of restricting yourself to a specific profession.
- This approach allows you to target a broader range of clients who share similar needs and goals.