Justin Green

In this captivating discussion, Justin Green, founder of Assist Financial Planning and a financial advisor, seeks expert guidance on refining his marketing niche. He shares his journey of targeting various audiences, from millennials to fitness coaches, and grapples with balancing passion and profitability. Key insights include the importance of aligning messaging with specific client pain points, the benefits of focusing on online entrepreneurs, and strategies for using platforms like LinkedIn and YouTube to enhance engagement and attract ideal clients.