Advice Line: How To Refine Your Niche When Marketing Isn't Working (Justin Green)
Advisor Marketing Made Simple
Refining Your Marketing Niche
This chapter explores the complexities of defining a niche for marketing, particularly for online business owners. It emphasizes the significance of understanding target audiences and their unique pain points, while advocating for clearer messaging to effectively attract desired clientele. Through personal experiences and practical strategies, the discussion highlights the importance of focusing on specific demographics to enhance business growth.
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