The REtipster Podcast | Land Investing & Real Estate Strategies From Worst Salesman to Million-Dollar Closer w/ Claude Diamond
Jan 20, 2026
Claude Diamond, a renowned sales coach and creator of the G.U.T.S. Sales Method, dives into the art of persuasion in real estate. He shares insights on how emotional decision-making can turn prospects into sellers and the importance of silence in conversations. Learn his three-minute qualification timer technique and why delivering value triumphs over charisma. Claude emphasizes the joy of ethical selling and building client relationships while discussing methods to handle difficult situations with grace.
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Qualify Fast With A 3-Minute Rule
- Qualify prospects fast using a three-minute timer to decide if they're real buyers.
- Focus on persuasion skills over endless marketing to turn conversations into cash.
Turn Prospects Into Salespeople
- Sales success depends on persuasion, asking the right questions, and creating trust.
- Turn prospects into the salesperson by guiding them to voice their needs and desires.
From Law To Lucrative Sales Calls
- Claude left law after seeing it didn't fit his personality and found real estate and sales fit him better.
- A mentor showed him how one phone call could earn more than a year with a law degree.
