How I Grew This VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users
Jun 4, 2020
Fabien-Pierre Nicolas, VP of Marketing at SmartNews, shares his journey from gaming and political campaigns to revolutionizing digital news. He emphasizes the importance of listening to users' unmet needs, especially women outside urban areas. Fabien discusses how COVID-19 reshaped workplace dynamics, highlighting family support and gender equality. He also offers insights from political leadership, advocating for decentralized decision-making. Balancing profit with purpose, he explores the challenges of growth while maintaining integrity in today's digital landscape.
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Lessons from Political Campaign
- Running a French presidential campaign taught Fabien to empower local leaders with decision-making.
- He learned the value of decentralized systems and remote work management.
Quality Control in News Content
- Vetting news sources for journalistic integrity prevents manipulation and misinformation on SmartNews.
- Balancing political views and removing unreliable sources differentiate SmartNews from social media platforms.
Value Team Feedback
- Engage actively with all teams and be open to their feedback to refine marketing strategies.
- Collaboration fosters better ideas even if you don’t always follow every suggestion.
