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Fabien-Pierre Nicolas
VP of Marketing at SmartNews, a news app with over 20 million monthly active users. He focuses on building for the latent needs of users and has a background in gaming and running a presidential campaign.
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Jun 4, 2020
• 40min
VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users
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Fabien-Pierre Nicolas, VP of Marketing at SmartNews, shares his journey from gaming and political campaigns to revolutionizing digital news. He emphasizes the importance of listening to users' unmet needs, especially women outside urban areas. Fabien discusses how COVID-19 reshaped workplace dynamics, highlighting family support and gender equality. He also offers insights from political leadership, advocating for decentralized decision-making. Balancing profit with purpose, he explores the challenges of growth while maintaining integrity in today's digital landscape.
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