VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users
How I Grew This
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Navigating Career Paths in Gaming and News
This chapter explores the speaker's transition from the legal field to gaming, highlighting significant career moves and experiences in both traditional and mobile gaming. It discusses their current role at SmartNews, emphasizing the importance of quality information dissemination and innovative marketing strategies to address user engagement. The conversation also delves into trends in digital marketing and the evolving landscape of user acquisition, particularly as influenced by the COVID-19 pandemic.
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Transcript
