
VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users
How I Grew This
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Intro
This chapter explores how a marketing team recognized and catered to the unaddressed needs of female users and those outside Tokyo. It highlights the creation of a lunch coupon app that boosted sales for major retailers while discussing themes of company growth and personal career development in mobile technology.
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Transcript


