How I Built This with Guy Raz How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
Oct 8, 2020
Aishetu Dozie, the founder of Bossy Cosmetics and former investment banker, shares her inspiring journey from finance to beauty. She discusses the challenges of launching a cosmetics brand during a pandemic and the importance of resilience in navigating crises. Aishetu emphasizes empowering women through her products and the significance of branding and customer insight in her business model. She also reveals the complexities of trademarking 'Bossy' and the rise of interest in Black-owned businesses, showcasing the power of passion and adaptability.
AI Snips
Chapters
Transcript
Episode notes
Career Change
- Aishetu Dozie transitioned from a 20-year finance career to entrepreneurship after a health scare.
- She was an investment banker with an MBA but felt unfulfilled, leading her to Stanford's Distinguished Careers Institute.
Makeup and Confidence
- Dozie connected makeup with confidence-building for women after observing their pre-meeting rituals.
- This realization inspired her to start Bossy Cosmetics, focusing on empowerment through beauty.
Starting Small
- Start small and iterate based on customer feedback instead of needing large upfront investments.
- Dozie advises to test your insights in the marketplace and refine your product based on real-world interactions.