How I Built This with Guy Raz cover image

How I Built Resilience: Aishetu Dozie of Bossy Cosmetics

How I Built This with Guy Raz

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Trademarking 'Bossy': Challenges and Empowerment

This chapter explores the trademarking complexities of the cosmetics brand 'Bossy,' highlighting the importance of branding in the beauty industry. It features insights from the founder on leveraging digital platforms for business while reclaiming an empowering narrative for women.

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