Aishetu Dozie

Aishetu Dozie, the founder of Bossy Cosmetics and former investment banker, shares her inspiring journey from finance to beauty. She discusses the challenges of launching a cosmetics brand during a pandemic and the importance of resilience in navigating crises. Aishetu emphasizes empowering women through her products and the significance of branding and customer insight in her business model. She also reveals the complexities of trademarking 'Bossy' and the rise of interest in Black-owned businesses, showcasing the power of passion and adaptability.