GreenPill Book Launch: The Network Firm, Rethinking Capital Allocation in the Age of Blockchain & AI
7 snips
Nov 20, 2025 Daniel Ospina, an organization designer and entrepreneur, and Daniel Stringer, a user researcher specializing in human-computer interaction, delve into their new book, exploring the groundbreaking concept of 'network firms.' They discuss how blockchain and AI drastically lower coordination costs, enabling fluid organizational structures to replace rigid traditional firms. Case studies, including GainForest, illustrate practical applications. The duo also debates the potential of decentralization and the importance of design choices in shaping the future of work.
AI Snips
Chapters
Books
Transcript
Episode notes
Why Network Firms Replace 20th Century Firms
- The Network Firm emerges as firms become open, fluid, and network-native due to falling transaction costs.
- Blockchain and AI reshape why firms exist by making coordination cheaper and more composable.
Coase Framing Revisited
- Coase's theory: firms exist because market transactions are costly — search, negotiation, monitoring.
- Lowering those costs enables fluid collaboration without heavy hierarchies or managers.
GainForest Uses AI And Blockchain
- GainForest verifies conservation work using AI image systems to scale verification.
- They distribute grants via blockchain to bypass banking frictions across countries.
