Repurposing Attention into Co-creation

New pod and a *NEW BOOK* out today!

Kevin sits down with Daniel Ospina and Daniel Stringer from RnDAO to introduce their new book:The Network Firm: How Capital Allocation Changes in the Age of Blockchain and AI.

They explore how the traditional theory of the firm is being transformed by lower coordination costs, AI-driven cognition, and blockchain-powered trust enabling a new era of open, fluid, network-native organizations.

Together they break down how legacy bureaucratic structures dissolve when work becomes legible, global, and composable and why the next century of coordination will be shaped by networks, not firms.

🎧 Download the book → https://allocapital.metalabel.com

Timestamps

00:00 – Welcome to the new Green Pill season 00:40 – Introducing the book: The Network Firm 01:39 – Meet Daniel Ospina & Daniel Stringer (RnDAO) 03:37 – What is a "network firm"? 04:57 – How blockchain & AI lower coordination costs 07:05 – Why traditional firms are slow & rigid 09:22 – Milestones, grants & broken incentives 11:19 – Freelancing vs companies: real coordination friction 12:39 – Case study: GainForest 14:05 – Using AI to verify real-world work 15:03 – Blockchain for global capital distribution 16:07 – Web2 lowered some costs, Web3 lowers all 18:33 – Turning passive scrolling into active co-creation 19:40 – Who should own the networks we build? 20:28 – Utopia, dystopia nothing is guaranteed 22:45 – Why design choices matter 23:13 – Invitation: help build new organizational forms 24:40 – Legitimacy vs speed in new systems 25:23 – Final thoughts from the authors 26:40 – Where to get the book