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Marketing School - Digital Marketing and Online Marketing Tips
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu
Mar 20, 2024
Kevin Espiritu shares his journey of growing a $30M gardening blog, discussing SEO, content strategy, and acquiring other blogs. He talks about the importance of email marketing, acquiring blogs for growth, and the future of SEO. The podcast highlights his shift from online poker to gardening, and the mental strain of excessive screen time.
33:22
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Quick takeaways
- Consistency in brand representation, like wearing a hat, can secure major business deals.
- Acquiring blogs strategically can boost traffic and revenue, improving search rankings and content integration.
Deep dives
LinkedIn Ads Target B2B Marketers
LinkedIn ads are highlighted as a crucial tool for B2B marketers to reach over 70 million decision makers in one platform. The podcast emphasizes that a deep voice or advertising on the wrong platform doesn't ensure B2B success, making LinkedIn ads a strategic choice for targeting the professional audience effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode