Campaign Chemistry

Campaign Chemistry: The Ankler’s Janice Min

Jan 29, 2025

Janice Min, CEO and founder of The Ankler, shares her insights from decades in the entertainment industry. She highlights the surge of their successful Hollywood newsletter and the growing appreciation for quality content in a saturated market. The conversation covers the creator economy's rise, the necessity for media to adapt, and reflections on personal resilience amid industry changes. Min stresses the importance of building a strong editorial team to thrive in today's volatile landscape, revealing her passion for quality journalism.

40:49

Creator website

Episode guests

Janice Min

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Quality content and a strong editorial team are essential for standing out in today's saturated media landscape.

The rise of the creator economy is reshaping the entertainment industry, necessitating adaptability from traditional media to embrace new voices.

Deep dives

The Importance of Creativity and Quality Content

Creativity and quality content play a crucial role in the evolving media landscape, where oversaturation makes it challenging to capture audience attention. The Ankler, founded by Janice Min and Richard Rushfield, is focused on producing high-quality content that meets audience needs rather than contributing to the noise. Min emphasizes the importance of curating information and sending out thoughtful content that the audience finds valuable, as opposed to merely increasing the quantity of publications. This commitment to quality over quantity resonates with subscribers, who are willing to pay for trustworthy insights in a rapidly changing entertainment industry.

Intro

2min

Reflections on Wildfires and Community Resilience

4min

The Rise of a Media Startup in a Disrupted Entertainment Landscape

3min

Evolving Content Creation in a Post-Pandemic World

5min

Building a Media Team: From Startup to Professionalism

2min

Navigating the New Landscape of Entertainment

25min

In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today’s readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience preferences. She reflects on her career learnings in the entertainment biz and the passion and dedication required to succeed as journalists in today’s volatile media landscape.

Convo Highlights

Paid subscriptions for media are increasingly valued by audiences. The Ankler has grown rapidly since its inception, focusing on quality content that lives behind a paywall. Quality over quantity is essential in content creation.
The entertainment industry is constantly undergoing significant disruption and change, from national crises to key players in the streaming space.
The creator economy is a vital and independent sector of the media landscape, increasingly gaining momentum in Hollywood. The Ankler recently launched Like & Subscribe, a newsletter solely dedicated to the influence of creators in the entertainment industry.

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