Campaign Chemistry Campaign Chemistry: The Ankler’s Janice Min
Jan 29, 2025
Janice Min, CEO and founder of The Ankler, shares her insights from decades in the entertainment industry. She highlights the surge of their successful Hollywood newsletter and the growing appreciation for quality content in a saturated market. The conversation covers the creator economy's rise, the necessity for media to adapt, and reflections on personal resilience amid industry changes. Min stresses the importance of building a strong editorial team to thrive in today's volatile landscape, revealing her passion for quality journalism.
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Wildfire Impact
- Janice Min describes the devastating impact of the California wildfires on her community, including the loss of her former home.
- A neighbor died, and many families, including her children's classmates, lost their homes.
Quality Over Quantity
- The Ankler's success stems from providing high-quality content behind a paywall, focusing on the changing entertainment industry.
- This caters to a market seeking smarter content rather than a high volume of less insightful material.
Content Strategy
- Focus on producing less content but with higher quality and clear intent to serve the audience.
- Avoid diluting content quality with excessive quantity.