In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today’s readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience preferences. She reflects on her career learnings in the entertainment biz and the passion and dedication required to succeed as journalists in today’s volatile media landscape.
Convo Highlights
- Paid subscriptions for media are increasingly valued by audiences. The Ankler has grown rapidly since its inception, focusing on quality content that lives behind a paywall. Quality over quantity is essential in content creation.
- The entertainment industry is constantly undergoing significant disruption and change, from national crises to key players in the streaming space.
- The creator economy is a vital and independent sector of the media landscape, increasingly gaining momentum in Hollywood. The Ankler recently launched Like & Subscribe, a newsletter solely dedicated to the influence of creators in the entertainment industry.
campaignlive.com
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
