Campaign Chemistry: The Ankler’s Janice Min
Campaign Chemistry
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Navigating the New Landscape of Entertainment
This chapter explores the dynamic evolution of sales operations within the entertainment sector, detailing strategic initiatives such as partnerships, editorial team enhancements, and a focus on emerging trends. It emphasizes the importance of diverse perspectives and innovative strategies while discussing the impact of the creator economy and independent studios challenging traditional Hollywood norms. The chapter illustrates the shifting relationship between entertainment and advertising, highlighting the need for adaptability in a rapidly changing media environment.
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