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Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A
Feb 21, 2025
Jacob Kelly, a repeat guest and social media strategist, dives into the concept of 'interest media,' emphasizing its impact on creators and brands. They discuss why views are the crucial metric for success and how to navigate platform algorithms to boost engagement. Kelly shares insights on leveraging LinkedIn for career growth, the secret sauce for purposeful viral content, and the future of social live shopping. The conversation also touches on the role of AI in content creation and the importance of authenticity in personal branding.
42:03
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Quick takeaways
- Views have become the sole critical metric for content creators, highlighting the importance of adapting strategies to platform-specific algorithms.
- Personal branding is an evolving journey requiring self-awareness, adaptability, and responsiveness to audience feedback and industry trends.
Deep dives
The Importance of Views in Social Media Strategy
Views are increasingly recognized as a crucial metric for content creators, reflecting the consumption and engagement of content across platforms. This shift emphasizes that video formats, such as short reels, can often outperform traditional image posts in terms of reach and visibility. The speaker highlights the necessity of adapting content to fit the specific algorithms of each platform—Instagram, for example, tends to favor formats that enhance user engagement, such as video. By understanding and leveraging these trends, creators can optimize their strategies to achieve higher visibility and engagement.
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