The GaryVee Audio Experience Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A
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Feb 21, 2025 
Jacob Kelly, a repeat guest and social media strategist, dives into the concept of 'interest media,' emphasizing its impact on creators and brands. They discuss why views are the crucial metric for success and how to navigate platform algorithms to boost engagement. Kelly shares insights on leveraging LinkedIn for career growth, the secret sauce for purposeful viral content, and the future of social live shopping. The conversation also touches on the role of AI in content creation and the importance of authenticity in personal branding.
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Views Over Everything
- Gary Vee believes views are the most important metric now.
- More views increase the content's potential reach and impact.
Reach and Formats
- Prioritize reach on social media platforms.
- Experiment with different content formats (e.g., one-second reels) to maximize views.
Platform Strategy
- Choose social media platforms strategically based on your target audience.
- Research which platforms your target demographic uses most actively.