Embracing Authenticity in Personal Branding

The way we use social media is changing FAST, and if you’re not keeping up, you’re falling behind.

In this episode, Im sharing a Q&A I did with LinkedIn Premium users on a live stream! I explain why we’re not in a social media era anymore—we’re in interest media and what that means for creators, businesses, and anyone building a brand online. If you’re on LinkedIn, Instagram, TikTok, or any platform, this is a must-listen to understand how to get more views, engagement, and growth.

We talk about:

-Why views are the ONLY metric that matters (and how to get more of them)

-How to play the algorithm game and what platforms are prioritizing right now

-Why most people fail on LinkedIn (and how to use it to grow your career)

-The secret to going viral—on purpose

-How to build a personal brand even if you hate being on camera

-The power of social live shopping and why it’s the future of e-commerce

-How AI is changing content creation (and what to do about it)

-Why authenticity is misunderstood—and how to be authentic

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