Jacob Kelly, a repeat guest and social media strategist, dives into the concept of 'interest media,' emphasizing its impact on creators and brands. They discuss why views are the crucial metric for success and how to navigate platform algorithms to boost engagement. Kelly shares insights on leveraging LinkedIn for career growth, the secret sauce for purposeful viral content, and the future of social live shopping. The conversation also touches on the role of AI in content creation and the importance of authenticity in personal branding.