Marketing Over Coffee Marketing Podcast The State of Social with Emeric Ernoult of Agorapulse!
Sep 12, 2025
Emeric Ernoult, CEO and founder of Agorapulse, shares insights on the evolution of social media management. He discusses emerging trends in social networks, including the rising importance of vertical video and LinkedIn. The conversation delves into the challenges entrepreneurs face, balancing bootstrapping with investment needs, and how AI is transforming business dynamics. Emeric also reflects on maintaining work-life balance, highlighting kite surfing as a passion. His journey embodies the spirit of innovation and adaptability in the digital landscape.
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From Early Social Networks To A Product Pivot
- Emeric Ernoult built community platforms and Facebook apps before pivoting to Agorapulse due to poor timing and market fit.
- He transformed bespoke contest work into a self-serve product to escape an agency model and scale revenue.
Recurring Value Beats One-Off Tools
- Agorapulse found contest tools had poor retention because customers used them briefly then churned.
- They shifted to solving daily workflow needs (scheduling, inbox) to create recurring value.
Social Inbox Solved Team Chaos
- Emeric says the social inbox was a major product innovation that replaced chaotic column UIs with threaded workflows.
- The inbox enabled teams to mark items done and avoid duplicate work across timezones.
