Emeric Ernoult

Founder and CEO of Agorapulse, a social media management software company. Experienced in navigating SaaS business pivots and upmarket expansion.

Best podcasts with Emeric Ernoult

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Feb 5, 2025 • 50min

E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult

Emeric Ernoult, Founder and CEO of Agorapulse, shares his insights on transforming a SaaS company from serving SMBs to targeting mid-market and enterprise clients. He discusses the challenges of tackling churn and the critical importance of aligning product, marketing, and sales. Emeric emphasizes the strategic shifts necessary for success and the sacrifices entrepreneurs need to make. Personal anecdotes provide depth to his journey, highlighting resilience and adaptability in a competitive market.