

Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole
Jan 22, 2024
Julian Cole, a strategy guru known for his innovative approaches, dives into the world of strategists and creative collaboration with AI. He shares his journey overcoming imposter syndrome and the traits that define effective strategists. The conversation explores Spotify's clever 'Listen Like You Used To' campaign and the emotional connections brands can forge, like Snickers’ 'hangry' strategy. Julian also discusses the balance between creativity and entrepreneurship, emphasizing personal branding and the transformative role of AI in enhancing human creativity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Essentials of Strategic Thinking
03:08 • 8min
Targeting Gen Z: Insights from Spotify's Campaign
11:01 • 18min
Innovative Branding: From Hangry to Holiday Fun
28:37 • 5min
Harnessing Nostalgia in Branding and Marketing
33:20 • 2min
Navigating Creativity and Entrepreneurship
35:16 • 13min
The Art of Personal Branding and Advertising
48:24 • 21min