Disruptive Influence with Jeff Abracen cover image

Disruptive Influence with Jeff Abracen

Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole

Jan 22, 2024
Julian Cole, a strategy guru known for his innovative approaches, dives into the world of strategists and creative collaboration with AI. He shares his journey overcoming imposter syndrome and the traits that define effective strategists. The conversation explores Spotify's clever 'Listen Like You Used To' campaign and the emotional connections brands can forge, like Snickers’ 'hangry' strategy. Julian also discusses the balance between creativity and entrepreneurship, emphasizing personal branding and the transformative role of AI in enhancing human creativity.
01:09:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Julian Cole emphasizes overcoming imposter syndrome through the creation of the Strategy Finishing School, providing confidence and foundational knowledge to strategists.
  • Successful strategists require curiosity and the ability to simplify complex ideas, enabling effective communication within diverse teams and across various accounts.

Deep dives

Overcoming Imposter Syndrome

Many strategists experience imposter syndrome, particularly when they are self-taught and lack formal training. This feeling can be exacerbated by the solitary nature of strategic roles, where individuals are often expected to perform without the necessary support or mentorship. Julian Cole, the founder of the Strategy Finishing School, shares that his own struggles with confidence inspired him to create a program aimed at helping strategists build their skills and overcome self-doubt. Through this initiative, he provides foundational knowledge and confidence to those embarking on their strategic careers.

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