Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast cover image

How to Wear Loud Shirts and Deliver Louder Strategy with Julian Cole

Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast

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Innovative Branding: From Hangry to Holiday Fun

This chapter explores the creative branding tactics behind the Snickers 'hangry' campaign and the playful, nostalgic branding of Vacation sunscreen. It highlights how both brands successfully engage consumers by addressing emotional connections and holiday vibes in their marketing.

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