Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole
Disruptive Influence with Jeff Abracen
Innovative Branding: From Hangry to Holiday Fun
This chapter explores the creative branding tactics behind the Snickers 'hangry' campaign and the playful, nostalgic branding of Vacation sunscreen. It highlights how both brands successfully engage consumers by addressing emotional connections and holiday vibes in their marketing.
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