Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole
Disruptive Influence with Jeff Abracen
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Targeting Gen Z: Insights from Spotify's Campaign
This chapter explores Spotify's innovative 'Listen Like You Used To' campaign, which cleverly engages Gen Z by addressing their unique relationship with music and streaming services. It emphasizes the importance of context in marketing strategies, showcasing how collaboration and strong team dynamics can significantly enhance campaign effectiveness. The conversation also highlights the valuable role of teaching and sharing knowledge in fostering growth within the industry.
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