Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole
Disruptive Influence with Jeff Abracen
Harnessing Nostalgia in Branding and Marketing
This chapter delves into the emotional bonds individuals form with products like sunscreen, emphasizing how marketers can tap into nostalgia for summer fun. It showcases creative marketing strategies that transform everyday items into trendy essentials, supported by examples from successful brands in the advertising realm.
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