2min chapter

Disruptive Influence with Jeff Abracen cover image

Episode 2: "Loud Shirts, Louder Strategy" with Julian Cole

Disruptive Influence with Jeff Abracen

CHAPTER

Harnessing Nostalgia in Branding and Marketing

This chapter delves into the emotional bonds individuals form with products like sunscreen, emphasizing how marketers can tap into nostalgia for summer fun. It showcases creative marketing strategies that transform everyday items into trendy essentials, supported by examples from successful brands in the advertising realm.

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