REAL AF with Andy Frisella 485. Part 1 - The Process Of Building An Empire Ft. Alex Hormozi
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Mar 10, 2023 
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From Defense Contractor to Gym Owner
- Alex Hormozi started his entrepreneurial journey by opening gyms in Southern California after quitting his defense contracting job.
- He learned the ropes by working at another gym owner's gym, sleeping on the floor, and utilizing Facebook ads to acquire initial members.
Reps Over Theory in Sales
- To learn selling, focus on getting repetitions through real-world interactions like retail jobs.
- Direct experience is invaluable for developing sales skills and reading people, which can't be taught effectively by coaches.
A $5,000 Spark and a Life-Changing Proposal
- After speaking at a conference, Alex was approached with an unexpected $5,000 consulting offer.
- This led to a series of gym launches, convincing his future wife, Leila, to join his venture based on its impressive initial success.