I got asked to talk about our retail success because we had supplement super stores which we still have. That was the exact same thing that happened to me. I lived in the back of that first store bro like it's just crazy hearing it. It's probably always see the world in a similar way. Well that's funny because you guys don't know. So Alex and I we text and we talk about things that are important that are going on. Like hey what do you think of this or that? When something's truly big that's happening like when Chet GPT came out, he wanted to get your take on it.