One More Time Podcast

Digital Music Marketing Made Smart and Easy (ft. Megh - CEO of Symphony) #200

Jun 13, 2024
Guest
Megh Vakharia
Megh Vakharia, CEO of Symphony, a platform that simplifies music marketing, shares valuable insights on digital strategies. He discusses the common misconceptions about pre-saves and when artists should start running ads, emphasizing data integration as key. Megh reveals how artist Cash Cobain successfully utilized Symphony and encourages artists to view themselves as CEOs. The conversation also touches on the balance between paid ads and organic growth, and the importance of engaging content for building lasting fan relationships in the streaming landscape.
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Episode notes
1
Intro
00:00 • 5min
2
Navigating Artist Marketing Challenges
04:58 • 14min
3
Shifting Focus: From Vanity Metrics to Sustainable Music Business Strategies
19:11 • 2min
4
Navigating the Evolving Landscape of Music Streaming
21:36 • 2min
5
Navigating Music Marketing: The Balance of Paid Ads and Organic Growth
23:42 • 4min
6
Engaging Fans Through Data-Driven Music Marketing
27:26 • 18min
7
Understanding Your Audience
45:12 • 4min
8
Essential Advertising Tips for Musicians and a Fun Sport Invention
48:54 • 2min
9
The Future of Symphony and Playful Banter
50:45 • 4min
10
Creative Innovations in Music Production
55:02 • 2min