

One More Time Podcast
OneMoreTime.FM
One More Time is the music business podcast for independent artists who treat their career like a business.Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you.Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook.Not for hobbyists.Free resources at onemoretime.fm
Episodes
Mentioned books

Oct 5, 2026 • 38min
What to Do Every Day Before and After You Release a Song (for Free) #285
We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0.Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and the day you decide whether to keep pushing.Free Superfan Tracker (for your Day -7 push):https://onemoretime.fm/trackerEpisodes mentioned:$0 to $100K, where Lil Breadstick dropped Gluten Tapes: https://www.youtube.com/watch?v=GYp-8N2-7zcPhysical music and the CD preorder: https://www.youtube.com/watch?v=Ttg5wywM0f4Music publishing with Jacob Paul: https://www.youtube.com/watch?v=weOmPpCBNn4Patrick Stafford on making a ton of content: https://www.youtube.com/watch?v=icV9rEWhEhYKELS: https://www.youtube.com/watch?v=DmZnCCFU51MMatt Hansen: https://www.youtube.com/watch?v=FS_x7KJD10gEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYMerch: https://onemoretime.fm/shopApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid (get your music out):https://onemoretime.fm/distrokidApply to KOSIGN (collect ALL your publishing):https://onemoretime.fm/kosign

Sep 28, 2026 • 1h 30min
Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284
Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcastIf you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it.He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then he builds viral ideas for five artists on the spot in the Hook Lab.KOSIGN (Kobalt):Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretimeIo Audio Technologies:https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recableEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Sep 21, 2026 • 1h 9min
What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283
Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits.Justice Baiden (LVRN):Instagram: https://instagram.com/justicewearscoolpantsLVRN: https://www.lvrn.comLVRN on Instagram: https://instagram.com/lvrnIo Audio Technologieshttps://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recableKOSIGN (Kobalt):Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretimeEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Sep 14, 2026 • 1h 27min
The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282
Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song.Apply to KOSIGN:https://form.typeform.com/to/B2K0IOEuIo Audio Technologies:https://ioaudiotech.comEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Sep 7, 2026 • 34min
Physical Music Is BACK! Here's How to Start Selling This Week #281
Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week.Free Superfan Tracker (mentioned in the episode):https://onemoretime.fm/trackerEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Aug 31, 2026 • 1h 24min
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280
He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage.Check out comanager:https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcastTroy Carter:Instagram: https://www.instagram.com/troycarter/Venice Music: https://www.venicemusic.coEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Aug 24, 2026 • 1h 36min
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279
Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early.In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% manager deal, and more.Grouped, 90 days free with code OMT:https://grouped.comTim Weber:Instagram: https://instagram.com/nottimweberLinkedIn: https://www.linkedin.com/in/timothyrweberThe Artists Community, free to join: https://app.grouped.com/theartistscommunity/One month free of ManyChat Pro:https://onemoretime.fm/manychatEverything OMT:Website: https://onemoretime.fm/podYouTube: https://www.youtube.com/@onemoretimefmInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Aug 17, 2026 • 1h 20min
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278
Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time.In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actually pay from four figures to seven, how usage rights and exclusivity work inside the contract, the one-sentence email that gets a reply, and reveals the platform almost no independent artist is using (but should be).Mike Boyd Jr:Instagram: https://www.instagram.com/mikeboydjrLinkedIn: https://www.linkedin.com/in/mikeboydjrEverything OMT:Website: https://onemoretime.fm/podYouTube: https://www.youtube.com/@onemoretimefmInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Aug 10, 2026 • 39min
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277
About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you.In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an editor that cut, captioned and scheduled a reel that outperformed for us.Build your Artist Brain, free:https://onemoretime.fm/brainThe reel we mention, edited by AI:https://www.instagram.com/reel/DbWTokEKLYn/Everything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Aug 3, 2026 • 1h 22min
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276
Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music.In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should be asking for, and Need It / Got It, the system living in his comment section that moves his tickets.Jayo:YouTube: https://www.youtube.com/@jayoInstagram: https://www.instagram.com/jayoTikTok: https://www.tiktok.com/@jayoSpotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9Everything OMT:Website: https://onemoretime.fm/podYouTube: https://www.youtube.com/@onemoretimefmInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:[email protected]% off DistroKid:https://omtdistro.com50% off your first month of ManyChat Pro:https://onemoretime.fm/manychatMerch:https://onemoretime.fm/shop


