One More Time Podcast

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.In this episode, we break down the truths about what "going viral" ACTUALLY means for artists. What you'll learn:🔂 Practical definition of "viral" and a mindset shift on how to approach it🔂 Pre-viral readiness checklist so you're prepared when something pops🔂 How to react properly to a viral moment to maximize impact 🔂 Case studies on Doja Cat and Steve Lacy's successful responses to viralityFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.Zack shares his takes on everything from:✅ Why most artists feel lost or overwhelmed by marketing✅ How AI will change the music business (and how to prepare)✅ The one mindset shift that fixes 90% of artists’ problems✅ Why “posting more” is NOT a strategy✅ Ads vs organic growth - when to spend and when to waitGrab 15% off ANY product from Zack 🙂https://magicnothing.xyz/omtFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Zack Fischman aka "Magic Nothing":https://www.instagram.com/magic_nothingFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 – Intro: Meet Magic Nothing (Zack Fischman)2:00 – The origin of “Magic Nothing”5:06 – Marketing = world-building (brand, identity, vibe)9:16 – AI is here—why ownership matters12:00 – The future of generative music (and what it means)13:52 – Sponsor: DistroKid20:20 – 3 practical ways to use AI for marketing23:05 – The unsexy superpower: clear goals25:37 – Avoid bad deals by knowing your “why”39:35 – Instagram doesn’t have to suck (content that fits goals)44:01 – Ads 101: when to pay and what to expect50:51 – The funnel: awareness → traffic → conversions → sales54:00 – “Grower” vs “Shower” content (discovery vs community)1:07:41 – Rapid Fire Rampage + closing takeaways

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotion.Beyond the creative process, Neal breaks down the business side of engineering, the role of empathy in building lasting artist relationships, and the hidden details behind some of the most iconic records of all time.This isn’t just a conversation about mixing - it’s a rare masterclass in artistry, instinct, and longevity from one of the most respected engineers in music.FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Neal:https://www.instagram.com/nealhpogueFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Peezy:https://www.instagram.com/shawnapeezy/FOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive. In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Tab:https://www.instagram.com/personal_legend7FOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager. In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Nic D:https://www.instagram.com/iamnicdFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.  This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.  FREE DOWNLOAD "The Ultimate Split Sheet" by Songtrust:https://songtr.st/43M8h1OWATCH "Music Publishing 101" Video by Songtrust:https://songtr.st/4l9Ak0XFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Cabrea Casey:https://www.instagram.com/cabreacaseyFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Timbaland just signed an AI artist and the internet is PISSED...In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6ASUBSCRIBE to the OMT YouTube: https://www.youtube.com/@OneMoreTimePodFOLLOW :https://www.instagram.com/FOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. "SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth): https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/WANNA WORK DIRECTLY w/ ANDREW SOUTHWORTH? https://southworth.media/pages/affiliates/one-more-timeFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Andrew Southworth:https://www.youtube.com/@UCajL-kaSv6A4-sNoX-U99Qw https://www.instagram.com/andrew.southworthFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod