“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.

In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.

Zack shares his takes on everything from:
✅ Why most artists feel lost or overwhelmed by marketing
✅ How AI will change the music business (and how to prepare)
✅ The one mindset shift that fixes 90% of artists’ problems
✅ Why “posting more” is NOT a strategy
✅ Ads vs organic growth - when to spend and when to wait

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https://magicnothing.xyz/omt

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0:00 – Intro: Meet Magic Nothing (Zack Fischman)
2:00 – The origin of “Magic Nothing”
5:06 – Marketing = world-building (brand, identity, vibe)
9:16 – AI is here—why ownership matters
12:00 – The future of generative music (and what it means)
13:52 – Sponsor: DistroKid
20:20 – 3 practical ways to use AI for marketing
23:05 – The unsexy superpower: clear goals
25:37 – Avoid bad deals by knowing your “why”
39:35 – Instagram doesn’t have to suck (content that fits goals)
44:01 – Ads 101: when to pay and what to expect
50:51 – The funnel: awareness → traffic → conversions → sales
54:00 – “Grower” vs “Shower” content (discovery vs community)
1:07:41 – Rapid Fire Rampage + closing takeaways

Music Marketing Doesn't Have to Suck ft. Magic Nothing #245