One More Time Podcast

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. "SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth): https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/WANNA WORK DIRECTLY w/ ANDREW SOUTHWORTH? https://southworth.media/pages/affiliates/one-more-timeFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Andrew Southworth:https://www.youtube.com/@UCajL-kaSv6A4-sNoX-U99Qw https://www.instagram.com/andrew.southworthFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Ruff:https://www.instagram.com/ruffmusicofficialFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro2:30 First Steps for Artist Brand Buildind7:20 What Makes A Great Artist Brand?10:38 Can Faceless Brands Work in 2025?16:00 How Chappell Roan Nailed Her Brand26:29 Content Marketing Funnel for Musicians47:20 New Fans vs. Existing Fans52:05 Rapid Fire Rampage

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius. From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude. He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!Don’t forget to like, comment, and subscribe for more music industry wisdom every week!FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW RushDee:https://www.instagram.com/rushdeeFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 - Intro0:38 - Work Ethic Lesson from Nipsey Hussle  5:20 - RushDee on Building a Team  16:00 - From Creative to Businessman + Networking23:57 - BeGenius The Label29:05 - What is "Indie" in 2025?38:20 - The Smartest Deal You Can Make44:28 - Business vs. Creative: How to Balance  51:38 - Producer Gems for Getting Placements62:23 - ATL Jacob’s Rise & Partnership with RushDee  73:45 - RushDee’s Controversial Industry Take  78:42 - Rapid Fire Rampage w/ RushDee

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOSWe hope you enjoy and find value! Don't forget to subscribe if this helped 🙏FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW the Featured Guests:https://www.instagram.com/ambergrimeshttps://www.instagram.com/rickbarkermusichttps://www.instagram.com/promo_god33https://www.instagram.com/rapcoalitionhttps://www.instagram.com/meghvhttps://www.instagram.com/symphony.osFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro2:19 Hack 14:26 Hack 28:49 Hack 314:45 Hack 416:38 Hack 520:13 Hack 624:11 Hack 726:56 Hack 8

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend. In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber growth, an example $1000 campaign, and so much more. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Nard:https://www.instagram.com/nard2hardFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more. FREE ACCESS to "30 MUSIC LIBRARIES SHORTLIST": https://forms.gle/BzLYdfx3o6TYPJ6K8 50% OFF "SYNC LICENSING CRASH COURSE": https://stan.store/affiliates/818b0495-21bc-4401-93dd-d09ba857c8d7FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW xJ-Willhttps://www.instagram.com/xj_willFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro3:45 What is Sync Licensing? 5:54 Most Underrated Type of Sync7:20 Why xJ-Will Pursued Sync Licensing 11:48 How to Get Started in Sync Licensing22:18 How to Get Attention of Music Supervisors 33:20 How are Sync Deals Structured 42:44 Biggest Sync Licensing Mistakes Artists Make50:00 Future of Sync Licensing 56:50 Rapid Fire Rampage with xJ-Will

Doechii has been on a monumental run. It's super inspiring to watch her almost 10yr journey from working at Chipotle to winning the GRAMMY for Best Rap Album of 2024. In this episode, we unpack everything artists of all sizes, across all genres can learn from her rise to superstardom. Take a page out of the Doechii Playbook to take your career to the next level.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Daniel Cruz is the CEO of Producer Royalty aka the "Placement Debt Collector" They collected over $1M in producer royalties their clients had no idea they were owed. He breaks down what to do if your beat gets stolen, how much to charge for a beat, every royalty a producer should be collecting, advice for producers who want to get paid faster and much more. UNLOCK A FREE LESSON FROM "THE PLACEMENT PLAYBOOK": https://producer-royalty.kit.com/aacdf08311FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSFOLLOW Daniel Cruz & Producer Royalty:https://www.instagram.com/daniel.cruz.musichttps://www.instagram.com/producer.royaltyFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Drea Jackson is the Senior Manager of Artist and Label Relations at SoundCloud. The "SoundCloud Era" is a thing of the past but the platform is still a MUST for all emerging (and established) artists trying to grow. We got ALL the game out of Drea. She shared the entire blueprint for success on SoundCloud, key differentiators for SoundCloud vs. traditional DSPs like Spotify, the benefits of an Artist Pro subscription, and case studies from artists like Laila.Take notes on this episode and start implementing SoundCloud in your music strategy today!FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Drea Jackson:https://www.instagram.com/everythingisdreaFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepodCHAPTERS:0:00 Intro1:35 What Does Manager of Artist Relations at SoundCloud do? 4:45 SoundCloud vs Spotify: it’s a SOCIAL NETWORK 7:00 SoundCloud Strategy 10112:40 Characteristics of SoundCloud listeners 17:20 How to Nurture Your Audience on SoundCloud23:20 Most Slept On Features 28:52 Favorite Case Study - Laila! “not My Problem” 33:20 How SoundCloud is Moving the Culture Off Platform37:12 How to Get on SoundCloud Playlists40:35 Rapid Fire Rampage w/ Drea Jackson at SoundCloud