He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. 

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. 

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0:00 Intro
2:30 First Steps for Artist Brand Buildind
7:20 What Makes A Great Artist Brand?
10:38 Can Faceless Brands Work in 2025?
16:00 How Chappell Roan Nailed Her Brand
26:29 Content Marketing Funnel for Musicians
47:20 New Fans vs. Existing Fans
52:05 Rapid Fire Rampage