Digital Music Marketing Made Smart and Easy (ft. Megh - CEO of Symphony) #200
One More Time Podcast
00:00
Navigating Artist Marketing Challenges
This chapter explores the complexities artists face in unifying their marketing data from various platforms such as Instagram and TikTok. It introduces automated solutions for audience segmentation and emphasizes the critical role of pre-save campaigns in building a sustainable fanbase. The discussion highlights the importance of utilizing data-driven strategies and real-time recommendations to optimize ad spend and enhance audience engagement.
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