Digital Music Marketing Made Smart and Easy (ft. Megh - CEO of Symphony) #200
One More Time Podcast
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Engaging Fans Through Data-Driven Music Marketing
This chapter explores the vital role of engaging content in digital music marketing, focusing on capturing audience attention within the first few seconds. It discusses strategies for artists to effectively utilize social media algorithms, emphasizing the testing of organic content before investing in ads, as well as the importance of understanding key metrics on platforms like Spotify. The speakers also highlight innovative methods to convert listener engagement into meaningful fan interactions, ultimately fostering a stronger relationship between artists and their supporters.
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