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Science of Scaling: Dr. Ben Hardy Coaches Us LIVE | Dr. Benjamin Hardy (Ep 162)

Jul 29, 2025

Guest

Benjamin Hardy

Dr. Benjamin Hardy, an organizational psychologist and author of '10x Is Easier Than 2x,' shares transformative strategies for personal growth and setting impactful goals. He emphasizes the need for clarity in both personal and professional ambitions, warning against overcommitment. Hardy critiques the trend of prioritizing habits over goals, arguing that clear objectives foster growth. He also discusses innovative approaches to scaling businesses, including a unique initiative aimed at combating human trafficking, showcasing how intentionality can lead to significant societal impacts.

01:09:23

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insights

INSIGHT

Signs You're Not Ready to Scale

Lack of a true 10X or 100X scale goal reveals unreadiness to scale effectively.
Pursuing many things without clear focus dilutes business clarity and growth potential.

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ADVICE

Simplify to Scale Successfully

Clarify and simplify your business goal to define what to optimize and eliminate distractions.
Focus on fewer offerings but increase the value and price to improve retention and impact.

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ADVICE

Raise the Floor for Growth

Set extreme, urgent goals to reveal wasteful activities and force better strategies.
Raise your "floor" by eliminating efforts below this standard for exponential growth.

Get the Snipd Podcast app to discover more snips from this episode

Navigating Entrepreneurial Growth

02:33 • 5min

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Building a Business to Combat Human Trafficking

07:42 • 2min

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Evaluating Value and Client Perception in Coaching Services

09:57 • 2min

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Scaling Real Estate Success

12:14 • 21min

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The Power of Ambitious Goal Setting

32:45 • 4min

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Focusing on Impactful Goals

36:52 • 15min

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Ambitious Goals and Transformative Mindsets

52:11 • 17min

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Be Your Future Self Now

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Ben Hardy

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Good Strategy/Bad Strategy

The Difference and Why It Matters

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In *Good Strategy/Bad Strategy*, Richard Rumelt clarifies the distinction between effective and ineffective strategies. He argues that a good strategy is a specific and coherent response to overcoming obstacles, harnessing power where it will have the greatest effect. Rumelt debunks elements of 'bad strategy' such as equating goals, motivational slogans, and financial targets with actual strategy. He introduces the 'kernel' of strategy, which includes a diagnosis of the challenge, a guiding policy, and coherent action. The book uses diverse examples from business, nonprofit, and military contexts to illustrate these concepts and emphasizes the importance of analytical rigor and focused effort in strategy development.

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Competitive strategy

Techniques for Analyzing Industries and Competitors

Michael Porter

This book by Michael E. Porter provides a detailed analysis of the competitive landscape by introducing the Five Forces framework: threat of new entrants, intensity of rivalry among existing competitors, pressure from substitute products, bargaining power of buyers, and bargaining power of suppliers. Porter also presents three generic strategies—cost leadership, differentiation, and focus—which help companies position themselves competitively. The book has been highly influential in shaping the discipline of competitor assessment and has been widely adopted by managers, analysts, and scholars worldwide.

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The One Thing

The Surprisingly Simple Truth Behind Extraordinary Results

Jay Papasan

Gary Keller

The book discusses the benefits of prioritizing a single task and provides strategies for overcoming distractions, building productive habits, and maintaining focus. It challenges common productivity myths such as multitasking and the idea of a balanced life, and introduces the 'Focusing Question': 'What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary? ' The authors also discuss time blocking, habit-building, and aligning short-term actions with long-term goals to achieve success in various aspects of life.

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The Silence of Scaling

null

Benjamin Hardy, Ph.D

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Who Not How

Dan Sullivan

Benjamin Hardy

In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.

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The Gap and The Gain

The High Achievers' Guide to Happiness, Confidence, and Success

Dan Sullivan

Benjamin Hardy

This book introduces the concept of 'The Gap and The Gain', developed by Dan Sullivan, which helps high achievers understand why they are often unhappy despite their accomplishments. It explains that measuring oneself against an ideal (the Gap) leads to dissatisfaction, while measuring against past achievements (the Gain) fosters happiness, gratitude, and motivation. The book is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance, offering practical advice on how to shift focus to appreciate progress and achieve greater fulfillment and success.

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10X Is Easier Than 2X

Dan Sullivan

Benjamin Hardy

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🎥 DESCRIPTION

Today, I sit down with Dr. Benjamin Hardy—author of 10x Is Easier Than 2x and one of my favorite thinkers on personal growth. We talk about how to let go of your past identity, create a compelling future, and build the kind of focus that actually drives success. Benjamin shares powerful frameworks for shifting your mindset, simplifying your goals, and multiplying results by doing less—not more. This conversation completely changed how I think about growth, and I think it’ll do the same for you.

Specifically, we talk about:

• how to shift your identity and let go of the past to create real growth

• why aiming for 10x results is easier and more effective than 2x

• the importance of focus, simplicity, and cutting what no longer serves you

• frameworks to align your actions with your future self and bigger vision

• and so much more!

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