The BetterLife Podcast

Science of Scaling: Dr. Ben Hardy Coaches Us LIVE | Dr. Benjamin Hardy (Ep 162)

Jul 29, 2025
Dr. Benjamin Hardy, an organizational psychologist and author of '10x Is Easier Than 2x,' shares transformative strategies for personal growth and setting impactful goals. He emphasizes the need for clarity in both personal and professional ambitions, warning against overcommitment. Hardy critiques the trend of prioritizing habits over goals, arguing that clear objectives foster growth. He also discusses innovative approaches to scaling businesses, including a unique initiative aimed at combating human trafficking, showcasing how intentionality can lead to significant societal impacts.
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INSIGHT

Signs You're Not Ready to Scale

  • Lack of a true 10X or 100X scale goal reveals unreadiness to scale effectively.
  • Pursuing many things without clear focus dilutes business clarity and growth potential.
ADVICE

Simplify to Scale Successfully

  • Clarify and simplify your business goal to define what to optimize and eliminate distractions.
  • Focus on fewer offerings but increase the value and price to improve retention and impact.
ADVICE

Raise the Floor for Growth

  • Set extreme, urgent goals to reveal wasteful activities and force better strategies.
  • Raise your "floor" by eliminating efforts below this standard for exponential growth.
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