#2122
Mentioned in 19 episodes

Competitive strategy

Techniques for Analyzing Industries and Competitors
Book • 1998
This book by Michael E. Porter provides a detailed analysis of the competitive landscape by introducing the Five Forces framework: threat of new entrants, intensity of rivalry among existing competitors, pressure from substitute products, bargaining power of buyers, and bargaining power of suppliers.

Porter also presents three generic strategies—cost leadership, differentiation, and focus—which help companies position themselves competitively.

The book has been highly influential in shaping the discipline of competitor assessment and has been widely adopted by managers, analysts, and scholars worldwide.

Mentioned by

Mentioned in 19 episodes

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