In this book, Seth Godin provides a framework for effective and elegant strategic thinking. He challenges readers to identify their 'smallest viable audience' and make remarkable work, understand and influence the systems shaping our world, prioritize long-term thinking over instant gratification, and make smart, purposeful choices that shape a better tomorrow. The book is designed for leaders, entrepreneurs, and change-makers seeking lasting transformation in their careers and communities.
In 'The Practice', Seth Godin emphasizes the importance of consistent creative work and the process of creation over the outcome. The book argues that creativity is a choice driven by the desire to find new truths, solve problems, and serve others. Godin insists that the practice itself is the output, and it is what we can control. He encourages readers to trust the process, commit to the journey, and embrace discomfort and potential failure as part of the creative process. The book also highlights the importance of generosity and serving others through one's work, and it discourages the pursuit of external validation and outcomes[1][3][4].
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market. He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention. Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out. The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.
In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.
In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily. This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time. Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.
On today's show we talk with Seth Godin about his new book, This is Strategy, along with why everyone is in sales, how to produce good content, how to define your audience, how to avoid procrastination, marketing for introverts and much more.
Thanks to Wealthbox for sponsoring this episode! Wealthbox® is a CRM platform for financial advisors. Integrated with leading custodians and wealthtech partners, Wealthbox is known for its modern product design and powerful yet intuitive user experience. The collaborative workspace technology allows financial advisors, enterprise RIA firms, and broker-dealers to manage client relationships and streamline operations to grow their practices. Learn more at: https://www.wealthbox.com/
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