Sales Transformation
720 - Mastering Founder-Led Sales, with Lloyd Lobo
Feb 19, 2024
Lloyed Lobo, co-founder of Boast, shares his journey from refugee to entrepreneur. He emphasizes founder-led sales, communication, and the four key elements for success: community, communication, creation, and consistency.
15:01
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Quick takeaways
- Communication skills are crucial for entrepreneurs, emphasizing the importance of effective persuasion and interactions.
- Sales skills are essential for founders to succeed, highlighting the necessity of being able to sell and communicate effectively.
Deep dives
Transitioning from Gulf War Refugee to Entrepreneur
Lloyd Lobo shares his journey from a Gulf War refugee to an engineer, accidental salesperson, and ultimately an entrepreneur. Despite not finishing high school, he pursued engineering, which led him to a career in sales and later entrepreneurship. Lobo emphasizes the importance of communication skills in entrepreneurship, highlighting that convincing others and effective communication are crucial aspects.
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