720 - Mastering Founder-Led Sales, with Lloyd Lobo
Feb 19, 2024
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Lloyed Lobo, co-founder of Boast, shares his journey from refugee to entrepreneur. He emphasizes founder-led sales, communication, and the four key elements for success: community, communication, creation, and consistency.
Communication skills are crucial for entrepreneurs, emphasizing the importance of effective persuasion and interactions.
Sales skills are essential for founders to succeed, highlighting the necessity of being able to sell and communicate effectively.
Deep dives
Transitioning from Gulf War Refugee to Entrepreneur
Lloyd Lobo shares his journey from a Gulf War refugee to an engineer, accidental salesperson, and ultimately an entrepreneur. Despite not finishing high school, he pursued engineering, which led him to a career in sales and later entrepreneurship. Lobo emphasizes the importance of communication skills in entrepreneurship, highlighting that convincing others and effective communication are crucial aspects.
The Value of Sales Skills in Entrepreneurship
Lobo stresses the significance of sales skills for founders, noting its role in building a successful startup. He recounts his experience starting as a cold caller and gradually transitioning to sales and marketing roles in different startups. Lobo emphasizes that even with a technical background, the ability to sell and communicate effectively is essential for entrepreneurial success.
Importance of Community, Communication, Creation, and Consistency
Lobo underscores the four key elements for entrepreneurial success: community, communication, creation, and consistency. He highlights the value of building a supportive community, mastering communication to engage stakeholders, continually creating valuable content and products, and maintaining consistency in efforts. Lobo emphasizes that these elements are fundamental for founders in achieving long-term success.
In this episode, host Collin Mitchell interviews Lloyed Lobo, co-founder of fintech company Boast. They discuss Lobo's journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and eventually an entrepreneur. Lobo shares his experiences in running founder-led sales and emphasizes the importance of communication and selling skills for entrepreneurs. He also highlights the four key elements for success as a founder: community, communication, creation, and consistency.
Sponsored By: Leadium | The leader in outbound sales appointment setting
*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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