LEVELS – Inside the Company

#54 - Startup Org design at 50+: Team leadership, setting objectives, coordination, & performance evals | Aaron Dignan & Sam Corcos

May 17, 2024
Bestselling author Aaron Dignan and Levels CEO Sam Corcos discuss startup org design, team leadership, setting objectives, coordination, and performance evals. They touch on creating a culture of constraint, avoiding micromanagement, and the hierarchy of work. Don't turn performance management into a binary and emphasize that performance is a team sport.
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ADVICE

Make Internal Services Pay To Prove Value

  • If you run a central service, make its use optional but its process mandatory to prevent bottlenecks.
  • Create a marketplace dynamic where internal teams can pay or source externally so services shrink or grow by demand.
INSIGHT

Performance Is A Multi‑Signal System

  • Performance is multi-dimensional: commitments, outcomes, mastery, and reputation all matter.
  • Design systems that gather diverse signals instead of relying on one top-down opinion.
ADVICE

Use Reputation And Market Signals For Feedback

  • Let reputation and marketplace signals drive who gets work and when to raise membership concerns.
  • Use member reviews and inactivity thresholds to surface problems before formal reviews.
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