Founding Story and Initial Revenue Growth

Pendo began generating its first significant revenue in 2015, driven by the partnership between co-founders Eric and Todd, who met in college. Initially operating as a web-based consulting firm, Todd was hired as the first employee before both decided to pivot into product development. The company has seen remarkable growth, surpassing $200 million in revenue by indicating a doubling effect from previous years. Their early collaboration cemented a foundational equity structure that emphasized fairness and recognition of contributions, which proved crucial for long-term partnership sustainability.