SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Nov 5, 2024
Eric Boduch, Co-founder of Pendo, reveals the secrets behind scaling a SaaS company to over $200 million in revenue. He discusses their impressive marketing strategy that generated 2,842 leads in a single quarter, including the success of webinars as a cost-effective tool. Boduch also shares insights on adapting marketing strategies amid rising costs and the importance of agility in a competitive landscape. Finally, he offers a glimpse into Pendo's future growth prospects and the strategic positioning they are pursuing.
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Quick takeaways
- Pendo's strategic use of webinars successfully generated 1,200 leads at a remarkably low cost, demonstrating effective marketing adaptability.
- The co-founders highlighted the importance of evolving go-to-market strategies and product positioning to maintain competitive advantage in the SaaS landscape.
Deep dives
Founding Story and Initial Revenue Growth
Pendo began generating its first significant revenue in 2015, driven by the partnership between co-founders Eric and Todd, who met in college. Initially operating as a web-based consulting firm, Todd was hired as the first employee before both decided to pivot into product development. The company has seen remarkable growth, surpassing $200 million in revenue by indicating a doubling effect from previous years. Their early collaboration cemented a foundational equity structure that emphasized fairness and recognition of contributions, which proved crucial for long-term partnership sustainability.
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