Eric Boduch, Co-founder of Pendo, reveals the secrets behind scaling a SaaS company to over $200 million in revenue. He discusses their impressive marketing strategy that generated 2,842 leads in a single quarter, including the success of webinars as a cost-effective tool. Boduch also shares insights on adapting marketing strategies amid rising costs and the importance of agility in a competitive landscape. Finally, he offers a glimpse into Pendo's future growth prospects and the strategic positioning they are pursuing.