Sounds Profitable

2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More

Feb 8, 2024
Discussion on low-balling SSPs and podcast benchmarking. The Trade Desk's strategy and potential impact. Promising indications in podcasting and declining ad revenue for The New York Times. Cost-cutting measures by Warner Music. Contract negotiation breakdown between Universal Music Group and TikTok.
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1
Low-balling SSPs and Podcast Benchmarking
00:00 • 2min
2
Promising Indications for Podcasting, Declining Ad Revenue for NYT, Cost Cutting Measures by Warner Music, UMG's Impact on TikTok
02:29 • 3min