2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Sounds Profitable
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Low-balling SSPs and Podcast Benchmarking
This chapter discusses The Trade Desk's strategy to undercut SSP floor prices and its potential impact on the podcast programmatic advertising space. It also mentions a podcast benchmarking report sharing Omni Studios' 2023 data on average downloads per episode.
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