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Flock Safety, a company disrupting crime prevention through innovative technology, aims to revolutionize public safety. By providing solutions like license plate readers (Falcon) and gunshot detection systems (Raven), Flock is addressing crucial aspects of crime mitigation. Their focus on creating a safer society where crime is significantly reduced is driven by a dedicated team that prioritizes impact and measurable outcomes within 90 days of joining. This proactive strategy ensures that employees align with the company's mission and contribute meaningfully to solving critical public safety issues.
In navigating the entrepreneurial landscape, Flock Safety's CEO emphasizes the primacy of building exceptional teams over market opportunities. Believing that great teams drive product excellence and market discovery, Flock places a premium on team dynamics and impact potential. By focusing on creating a cohesive, impactful team, the company has successfully identified new markets and evolved its offerings to align with the dynamic needs of local government clients.
Flock Safety disrupts traditional hiring practices by emphasizing actionable 90-day plans for new employees. Rejecting conventional job descriptions, the company crafts detailed plans that outline measurable impact goals for the first 90 days. This approach fosters alignment, clarity, and accountability, ensuring that new hires contribute meaningfully and swiftly to the company's objectives. By setting clear expectations from the outset, Flock cultivates a high-velocity, high-impact culture.
Flock Safety's vision for the future revolves around leveraging innovative technology and strategic hiring practices to drive transformative change in public safety. By developing solutions like license plate readers, gunshot detection systems, and community-focused initiatives, Flock envisions a society where crime is significantly reduced. With a strong emphasis on rapid impact and team alignment, the company aims to revolutionize the public safety landscape and create a safer environment for future generations.
Flock Safety empowers its employees to make tangible, measurable impacts within a short timeframe, setting a high standard for performance and alignment. Through actionable 90-day plans that outline clear objectives and outcomes, new hires are instilled with a sense of purpose and direction from day one. By prioritizing rapid impact and team cohesion, Flock cultivates a culture of accountability and excellence, driving meaningful change in the realm of public safety technology and innovation.
Implementing 90-day plans for new managers and employees at various career stages has proven to be effective at Flock Safety. Requesting a 90-day plan signals commitment to personal and career growth, allowing employees to track their success and take on more responsibilities. This approach empowers employees to align with their managers, fostering a culture of continuous development and goal-setting within the company.
At Flock Safety, employees are motivated by the company's mission to impact communities positively rather than solely by financial gains. The focus on combining financial success with mission-driven work presents a challenge, balancing the need for profit generation while staying true to the core mission of creating a substantial impact in the world. The company emphasizes the importance of aligning financial goals with the greater mission to maintain motivation and fulfillment among the team.
The CEO of Flock Safety follows a hands-on leadership approach that involves detailed involvement in every aspect of the business, including rigorous attention to data and decision-making processes. This method combines micro-management with empowering team members, fostering a culture of accountability and continuous improvement. By closely monitoring progress, implementing peer accountability, and prioritizing real work over discussions, the CEO aims to drive efficiency and strategic alignment within the organization.
Garrett Langley is the CEO of Flock Safety, a $4B company helping solve 10% of US crimes with AI-powered tech. Garrett offers an in-depth look into Flock Safety’s ambitious vision to eliminate crime in America and all the operating lessons he’s learned along the way, including how to build a strong and motivated team, keep people accountable, and leverage PR for rapid growth.
(00:00) Intro
(01:03) The Mission to Eliminate Crime with Innovative Tech
(01:54) The Genesis of Flock Safety: A Response to High Crime Rates
(07:48) The Evolution of Flock Safety's Crime-Fighting Technology
(24:37) Impact Stories: How Flock Safety is Changing Lives
(31:00) Navigating the Balance: Safety, Privacy, and Community Impact
(36:58) Exploring the Universal Appeal of Safety Across America
(37:38) The Role of Community Decisions in Public Safety
(39:02) Addressing Misinformation and Enhancing Safety with Technology
(39:58) Collaboration and Data Sharing Among Cities
(41:26) The Impact of Technology on Policing and Public Safety
(43:24) Innovative Solutions to Modern Policing Challenges
(49:18) Flock's Vision for the Future of Public Safety
(56:05) Building a Business on Solving Crime
(56:38) The Importance of Team and Culture in Business Success
(01:10:45) Navigating Growth and Maintaining Culture in a Scaling Company
(01:12:33) Cultivating a Strong Remote Work Culture
(01:12:46) The Power of Cultural Norms in Business
(01:13:01) Building Accountability and Responsiveness
(01:14:16) The Importance of In-Person Interactions in a Hybrid Company
(01:14:50) Assessing Substantive Work Over Managing Up
(01:17:50) The Strategy of Being a Macro Optimist and Micro Pessimist
(01:20:16) Celebrating Milestones and Focusing on Impact
(01:21:58) The Unique Dynamic of Working with Family
(01:30:42) Reflections on Early Success and the Drive to Build Meaningful Companies
(01:37:58) Overcoming Fundraising Challenges and Understanding Market Dynamics
(01:46:55) Concluding Thoughts and the Future of Flock Safety
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
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